Product Data Architecture

We make complex product data work for your business.

Senior consultants to European manufacturers. We connect your systems, structure your product data, and turn engineering information into better decisions and new aftermarket revenue.
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See what we do →

What we have learned the hard way

Most PLM projects fail at the data model. Not the software.

More lessons from the field →

Industries we have worked in

Telecommunications equipmentPulp & paper technologyMining & aggregatesMarine & energyIndustrial automationShipbuilding

The Challenge

The data exists. The systems exist.
They just don't connect.

Manufacturers run on data that lives in silos: CAD in one system, bills of materials in another, ERP records that don't match what was actually built.
Disconnected systems
Each system knows part of the story; none tells the whole. The cost shows up as rework, stalled programmes and aftermarket revenue that leaks away quietly. This is the problem we have spent decades solving inside some of Europe's most complex manufacturers.

Disconnected systems

PLM, ERP, CPQ, MES and CRM each run in isolation, with manual handoffs creating errors and delays at every boundary.

Data owned by the wrong system

Material masters in ERP that should live in PLM. BOMs recreated at every handover. Configuration rules duplicated across tools.

Invisible aftermarket opportunity

Product and installation data exists, but it never reaches the service sales team in a form they can act on.

Transformation programmes that stall

Digital initiatives that lose momentum because the underlying data architecture was not designed with enough depth.

What We Do

From disconnected data
to decisions you can act on.

Four connected areas of work, from engineering design systems through to aftermarket analytics.

01 · Connect

Integration architecture that makes PLM, ERP, CPQ and MES behave as one system, designed by people who have delivered hundreds of enterprise integrations.

PLM–ERP integrationIntegration architectureMESCPQ layer

02 · Structure

Data models, ownership and governance that give your product information a backbone that keeps your systems aligned as your business evolves.

Data model designData governanceEBOM/MBOMSAP clean core

03 · Make visible

Dashboards and decision tools that surface the insight already in your data: product performance, portfolio health, aftermarket opportunity.

AnalyticsDashboardsAftermarket intelligencePortfolio reporting

04 · Deliver

Full PLM programme delivery from requirements to go-live, with marine and shipbuilding depth few in Europe can match.

PLM implementationCadmatic & WaveAveva Nestix3DX · Teamcenter · ARAS

How we work in each area →

Selected Work

Recent engagements.

Client names stay off the website; detailed references are available in conversation.

PLM Architecture & Roadmap

Marine & Energy Technology

PLM assessment and future architecture roadmap for the energy business of a leading marine & energy technology group.

PLM assessmentTarget architectureRoadmap

Multiple engagements at a major European shipyard

Shipbuilding

An ongoing relationship in one of Europe's most demanding shipbuilding environments, covering SAP programme scope, overall systems architecture, PLM use cases and Cadmatic Wave document management.

SAP programmeSystems architecturePLM use casesCadmatic Wave

Facing a similar challenge? Get in touch →

Why Intuitio

We have been inside
the problem.

We have spent decades hands-on inside complex manufacturers across Finland and Europe: building the actual systems, designing the actual architectures, sitting in the rooms where the decisions were made.
Between the three of us: one who understands the content and meaning of engineering data, one who knows how to move and connect it across complex landscapes, and one who has delivered in Europe's most demanding shipyards. Most engagements need all three.

Meet the team →

  • PLM strategy, platform deployment & governance
  • PLM–ERP integration (SAP, IFS Cloud)
  • CPQ layer definition & configure-to-order BOM logic
  • Manufacturing execution system integration
  • Cadmatic & Wave platform for marine design & information management
  • SAP data model design & clean core architecture
  • Aftermarket & installed base intelligence
  • Digital thread & digital twin strategy
Clientry
We saw one gap so often we built a product for it. Clientry turns installed base data into proactive service sales opportunities, inside Salesforce. Built with Krios, validated across 17 European manufacturers. Certified Salesforce ISV partner.

Learn more about Clientry →

The Team

A small team with a very long track record.

Three senior practitioners. We stay small deliberately, so you always work with the people who actually know the subject.
Markus Harmaavirta

Markus Harmaavirta

Partner, Intuitio & Krios · Product Owner, Clientry

Built CAD, FEA and simulation data management from the ground up at a global telecoms equipment manufacturer; since then, service portfolio and CPQ solutions across five industries. Author of Beyond the BOM (2026).

PLM strategyCPQService portfolio managementCAD/FEASimulation
Henry Olsson

Henry Olsson

Partner, Intuitio & Krios · CEO, Clientry

One of Finland's most experienced integration architects. Brought Boomi to Finland and has delivered hundreds of integrations across PLM, ERP, MES, CPQ and CRM landscapes.

Integration architectureBoomieMatrix / ENOVIASalesforce
Teemu Mäkinen

Teemu Mäkinen

CEO, Intuitio · Partner, Krios · Marketing, Clientry

Led the PLM implementation at one of Europe's largest shipyards. The go-to expert for Cadmatic and Wave, Aveva Nestix, and the systems that run modern shipyards.

PLM implementationCadmatic WaveAveva NestixMESShipbuilding

Full profiles →

We work in close collaboration with Krios Business Consulting. For larger engagements, the full Krios network of senior PLM consultants is available.

Get in Touch

Tell us about your data challenge.

We work with a small number of clients at a time. We are most useful to organisations dealing with:

  • Fragmented product and engineering data across disconnected systems
  • PLM, ERP or CPQ programmes that need senior architecture expertise
  • Integration work between complex enterprise systems
  • BIM strategy for industrial equipment and automation suppliers
  • Aftermarket and service sales intelligence
  • Digital transformation programmes in manufacturing

Email

info@intuitio.it

Phone

+358 40 776 1164
Teemu Mäkinen, CEO

Office

Turku, Finland
Puutarhakatu 16, 20100 Turku

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Intuitio